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Essay / Research Paper Abstract
A 4 pages evaluation of a health promotion pamphlet that is designed to convince smokers to quit the habit. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: KL9_khhlthpam.doc
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Unformatted sample text from the term paper:
in its use of color and type style. It is laid out in a three-column pattern. The front cover carries a banner down its length, which is set against alternating
stripes of green and black. The banner reads, "Do you know that (in white type) HEART ATTACK, STROKE, LUNG CANCER (in bright yellow) can be caused by ... (in white).
The words in white are smaller than the words in capitals, which appear to descend into the distance because each phrase is progressively smaller. The sentence is finished by the
headline on the next page, which reads, in red type, "...Smoking?" This page of the pamphlet, that is, the three columns published on the reverse side of the first
page, also makes good use of color, as well as color photographs. Typical questions that are often asked by smokers are set off in red type, while informational text is
printed in blue. A small information block in the lower left corner continues the green, striped pattern from the front of the pamphlet. The color and the photographs draw the
readers attention, with the blue text providing answers and explanations. Content and quality The content and quality is high, as the pamphlet is informative, dispelling myths about smokings effect,
such as the misconception that young people only the elderly are at risk for stroke, and it thoroughly describes the various risks associated with smoking that pertain to the three
categories listed on the front of the pamphlet, i.e., heart attack, stroke and lung cancer. This is done briefly, but comprehensively, addressing all three risks thoroughly. Reading level Using
an online readability index calculator that has been calibrated to use the Flesch-Kincaid method for evaluating reading level, a sample of the pamphlets text was entered into the calculator. This
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