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Essay / Research Paper Abstract
A 3 page paper discussing health care pricing constraints, the effect of competition and the influence of government. In the current environment, any health care provider is constrained in pricing by government regulation that discourages competition and the lower prices it can bring. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KShlthCarPric.rtf
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Unformatted sample text from the term paper:
of health care is not increasing at the same rate it was a few years ago, but it still increases at a pace that cannot be seen as being sustainable.
Pricing must recoup providers costs and provide a profit so that they can continue to operate, but pricing also is affected by other influences. Competition and Pricing
Every organization must manage each component of its marketing mix well. The marketing mix consists of the "4 Ps," which are price, product, place
and promotion. The product (or service) is seen as being the most critical of all the Ps of the marketing mix. If
the product is of poor quality or does not perform to promised levels, then all the other Ps are superfluous. When the product is sound, however, price will be
important as well. The oldest school of management accounting holds that price should be determined on the basis of cost of production.
Other approaches to pricing have been in use for several years, and of course marketers must never forget the supply-and-demand model that so many economists say is no longer valid.
The actual cost of production of the 100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected
the influence of demand. Word was in the process of becoming the industry standard, but had not attained that distinction at the time.
If price is not going to be based on production costs, then the marketer needs to consider several other measurements (Your Marketing Program, n.d.). These others include: *
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