Here is the synopsis of our sample research paper on Hasbro Strategy and Performance. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7 page paper examines the toy company Hasbro, the main competitor of Mattel, and looks a the strategy that has been followed over the last decade, identifies the critical success factors and then examines the financial performance of the company and compares it with the industry. The bibliography cites 12 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEhasstrat.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
dominant company is Mattel, with 13.2% of the market closely followed by Hasbro. However, Hasbro is having a difficult time, while Mattel increased its turnover by 2.9 in 2004, Hasbro
saw a decrease of 4.5% (Euromonitor, 2005). To consider how Hasbro is and should compete we can look at the way it has been competing in the past and identify
the critical success factors in the industry. Hasbro is a world leading toy company that manufacture and markets a large range of toys from traditional board games through to
computer games and high tech toys that are appreciated by adults as well as children. Hasbro are a wide ranging company as they undertake the entire process themselves from the
concept and design to the final marketing of the product or service that they are selling (Hasbro, 2005) The strategy has been one of adding value by extending beyond
just the toy market and looking to leisure industry in general where there may be more value add to the company for shareholders (Hasbro, 2005). Most of the major occurrences
over the past few years have involved the strategy of acquisition or take over of other brands that may be under performing and then absorbing them into the Hasbro portfolio,
this is a strategy that has been actively pursued for over the last ten years and more (Hasbro, 2005). This has involved the movement away from only the traditional toys,
which still make up the majority of the market and towards new concepts. One of these acquisitions was the Wizards of the Coast brand name well known for the
card trading games it produces. From this we can see a branching out of the services and income streams. There has also been an expansion into services by way of
...