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Essay / Research Paper Abstract
An 11 page analysis of Hasbro, Inc. beginning with the founding Hassenfeld Brothers in 1923. It was in 1968 when the company went public that it changed its name to Hasbro Industries, Inc and then would later drop the Industries. Hasbro was an innovator, being the first to advertise a toy, Mr. Potato Head, on television. Hasbro has acquired numerous companies and brands and they have also purchased the rights to different products as well as entered into lucrative licensing agreements, such as the one with Lucasfilm. The paper includes these headings: detailed history of the company; current divisions/companies and subsidiaries and major products; selected recent fiscal data; mission statement; shareholders; and opportunities and threats. 3 tables are included. Bibliography lists 9 sources.
Page Count:
11 pages (~225 words per page)
File: MM12_PGhasbro.rtf
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Unformatted sample text from the term paper:
boxes and school supplies (Hasbro, 1998). By 1939, the Hassenfeld Brothers company had annual sales of $500,000 (Hasbro, 1998). Henry Hassenfelds son, Merrill was named president of the company in
1943 and in the same year, the product line expanded to include a small assortment of toys, such as wax crayons, paint sets and doctor and nurse kits (Hasbro, 1998).
By the late 1940s, the company had $3 million in annual sales (Hasbro, 1998). Over the next twenty years, Hassenfeld Brothers introduced the American public to a variety of new
toys, including Mr. Potato Head, which was the first toy to ever be marketed on television (Hasbro, 1998). The company grew rapidly in the 1960s with the introduction of another
new toy, G.I. Joe in 1964 (Hasbro, 1998). It was also in 1964 that Merrill Hassenfelds son Stephen joined the company and coordinated the production of G.I. Joe, which was
a run-away hit (Hasbro, 1998). The Hasbro family took the company public on October 10, 1968 and changed its name to Hasbro Industries, Inc. (Hasbro, 1998). Less than a
year later, the company acquired Romper Room Inc., which is now known as Claster Television, Inc. (Hasbro, 1998). In 1970s, Merrill Hassenfelds son younger son, Alan, joined the company and
became Assistant to the President (Hasbro, 1998). In 1972, Alan moved to Hong Kong to develop new markets and was retitled Assistant to the President of International Affairs (Hasbro, 1998).
Stephen Hassenfeld became president of the company in 1974 while his father Merrill served as Chairman of the Board and held that position until his death in 1979 (Hasbro, 1998).
In 1980, Stephen Hassenfeld took over as Chief Executive Officer and Chairman of the Board (Hasbro, 1998). During the 1980s, Hasbro Industries used their profits from different product lines, like
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