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Essay / Research Paper Abstract
This 5 page paper looks at the performance and accounts of AOL in order to ascertain if the AOL Time Warner merger has created synergy. The bibliography cites 5 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEaoltwr.rtf
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Unformatted sample text from the term paper:
be too strong and powerful, able to control many different forms of media. Other saw the merger as an opportunity to create synergy as well as economies of scope and
scale. The two companies operated in different markets but had an interesting interrelations in the way they may be brought together, with synergies realised decreasing operating costs and maximising the
customer base, seen as giving the opportunity to create a higher level of value for the shareholders. The desire to grow, along with the attraction of the potential to realise
this synergy may be seen as the motivation behind this merger. However, in looking at the accounts of the new merged AOL, and considering the performance over the last two
years we can start to look to ee if these synergies have occurred. In looking at this we will be arguing that although there is potential, it does not appear
to be being realised as this time. If we look at the AOL now we can see it now owns CompuServe as well
as many of its former competitors. This is an aggressive strategy aimed to get high market share. America Online is now the largest internet provider in the United States, and
with the merging with Time Warner is also a large multi media entertainment company that is well placed in order to gain many of the benefits of economies of both
scope and scale. The potential for synergy is apparent, however, potential does not indicate automatic realisation. This takes comprehensive integraion and high levels of management skills at differing levels.
Growth for the company at this current time cannot be calculated in a meaningful way due to the merger, however, the sales growth
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