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Essay / Research Paper Abstract
This 3 page paper looks at be position of IBM in the 21st century and considers whether or not the joke which says IBM stands for "inferior but marketable" is a fair assessment of the company and its competitive strategies. The bibliography cites 1 source.
Page Count:
3 pages (~225 words per page)
File: TS14_TEIBMmed.rtf
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Unformatted sample text from the term paper:
produced inferior products, but have excelled at marketing, and as such have been successful at selling them, despite their inferiority. When looking IBM it is possible to see how this
perception has risen. This is not always been the case, in the cost IBM has been a source of innovation, pushing for the boundaries of technology, but in more recent
years the developments have been slower and competitive strategies have developed competitive capabilities that have facilitated a mediocre product and service offering. IBM has been associated with many successful technological
advances, an IBM computer was on the NASA spacecrafts going to space in 1965 and later in the US space shuttles, it was Robert Dennard; an IBM research who developed
the dynamic random access memory (DRAM) in 1966, superior research and development capabilities of the seen as experimental laser optical memory and the solid logic technology are developed in 1968
and in 1969 early speech recognition technology is also developed (IBM, 2008). Further breakthroughs carried on; In 1977 the National Bureau of Standards accepts IBMs Data Encryption Standard (DES) as
a standard (IBM, 2008). It is also IBM that was behind the development of the personal computer, which was further they did with the strategic alliance which was undertaken with
Microsoft who provided the operating systems, DOS and then Windows at a later date and the development of local network technology further increase the use of personal computers. However, it
may be argued that these past developments are not reflected in the current operations of the company. During the 1990s the company undertook major restructuring as a result of poor
results, for example in 1993 the firm made a record loss of $8 billion (IBM, 2008). The company had become very large
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