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Essay / Research Paper Abstract
This 20 page paper is based on a case study supplied by the student. Harrison-Keyes is a publishing company with a long history of success, but the environment is changing so the company is working ion a strategy to sell e-books. They are facing a range of problems that are putting the project at risk, including problems with a sub contract firm in a different country, resistance from authors and problems with the existing resources. The paper analyses the current problems and the end vision for the firm before identifying and then assessing a range of alterative strategies. The bibliography cites 5 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEharrison.rtf
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Unformatted sample text from the term paper:
9. Identify and Assess Risks 15 9. Optimal Solution 16 10. Implementation Plan 16 11. Evaluate Results 17 12. Conclusion 18 13. Appendices 18 References 23 1. Introduction Harrison-Keyes
are a publishing company with a long history of success. They are currently pursuing a to take them into the e-book market, a market that has great potential, as in
May the sales increase by 5% between April and May, but this saw a 23% increase in revenues world-wide, Harrison-Keyes want to gain their share of this growing market. It
appears that this could be a very lucrative market in the future; initial projections indicate revenues of 32 million in the following year and 102 million in three years. However,
before these benefits can be realized there are a number of potential barriers that need to be overcome and risks managed. In order to develop a plan it is important
that the firms recognizes and then plans around these barriers to minimize and mitigate risk where possible while maximizing opportunities. 2. Issue and Opportunity Identification The publishing industry has
changed a great deal over the past few decades, with technology making reproduction of texts in a range of mediums more viable, cost effective and potentially profitable. The development
of the e-book format can be seen as an extension of the way that many other technologies have evolved and transformed content use. Other content industries which have been transformed
have included the television and film industries, where there was a movement from the large cinema screen and transmission on television through to the sale of video tapes, then form
there to DVDs and now the technology is allowing films and television content to be downloaded in a digital format. In each case the move was not sudden, but has
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