Here is the synopsis of our sample research paper on Harley Davidson Valuation and Competitive Position. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7 page paper looks at the US firm Harley-Davidson. The first part of the paper uses some comparison methods in order to determine the potential value of the firm. The second part of the paper presents a Porters five forces analysis of Harley-Davidson. The bibliography cites 5 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEcarprimo.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Marketing 22 6.1 The Strategy 22 6.2 Marketing Objectives 23 6.3 Forecast and Budget 24 References 25 1. Introduction In order to develop any kind of marketing plan it is essential that the external as well as
the internal environment consider to ensure that there is a good fit between the environmental factors in the way that the company is seeking to compete and satisfy customer needs
or desires. By understanding the pressures that are present in the market the current position and the management of the future of the firm can be managed to maximise the
sales, revenues or profits. Primo Motors1 is based in the Midland in the UK it is currently ranked as the third most popular car supplier in the UK, With four
division the marketing and promotion are undertaken for each of the different division. The small hatchback and saloon division, which manufactures smaller cars that are seen as suitable as a
second car for multi car families requires some promotion. In order to determine a good approach the first cons is the market and the trends and patters seen in
the market, then we will look at the way that the firm can fit in with these and maximise its position and then use that data to consider a marketing
approach along with suitable objectives and a budget. 2. The External Environment 2.1 New Car Market The retail trends in the UK for new car sales are measured through
the new registrations that take place. In 2008 new car sales were 2.1 million, which was a fall of 11% on the previous year (2006) (Milner, 2009). In total 2,131,795
new registrations took place in 2008, these were for both domestic sales and for fleet car sales, the sales figures for 2007 were 2,404,001 (The Herald, 2009).
...