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Essay / Research Paper Abstract
A 12 page paper that begins with a short introduction to Harley-Davidson, Inc. This is a company that is always involved in re-inventing itself and since the 1980s when it almost folded, the company has made innovative changes in all aspects of their business. They have added value to their products through integration and through exceptional customer service. Corporate/organizational strategies are identified and discussed. Bibliography lists 17 sources.
Page Count:
12 pages (~225 words per page)
File: MM12_PGhrly3.rtf
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Unformatted sample text from the term paper:
touring motorcycles in 2006, including the Sportster, Electra Glide and the Fat boy (Bryant, 2006, Zeimer, 2006). There are more than 1,300 dealers across the world (Bryant, 2006). This is
a company that is always reinventing itself. There was a time when bike" automatically meant "Harley," a time when Harley-Davidson ruled the bike world, literally. That changed in the very
early 1980s. European and Asian manufacturers began building bikes that were high quality, durable, and far less expensive than a Harley. In 1981, the company very nearly closed (Hiscock, 2003).
It was saved by 13 managers who bought the company from American Machine and Foundry (AMF) (Hiscock, 2003). Contrarily, the managers did not try to save money by cutting back
and laying off people, it built a better product (Hiscock, 2003). They also added value to the product by establishing the Harley Owners Group (HOG) club (Hiscock, 2003). The companys
mission is stated as: We fulfill dreams through the experience of motorcycling, by pro viding to motorcyclists and to the general public an expanding line of motorcycles and branded
products and services in selected market segments (Harley-Davidson USA, 2006). Historically, Harleys attitude was captured in the statement: "Just win, Baby" (Hartfiel, 2000, p. 40). The new owners of
Harley did not change that attitude but they did take necessary strategic steps to gain a competitive advantage in todays market. In fact, the company has been reinventing itself and
changing their strategic plans for the last twenty years. The plan for 2001, for instance, was to involve their employees in solving the companys problems (Hartfiel, 2000). During a special
presentation, Bill Davidson told the audience: "What we have done for this year is ask our people -- our #1 resource -- to analyze our operation. We have raised the
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