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Essay / Research Paper Abstract
This 6 page paper is based on a case study supplied by the student. A report is written reviewing the performance of the fictitious handheld over the last three years, assessing the way in which their 3 products; the X5, X6 and X7 were managed, and the way that their management may have been improved. The bibliography cites 4 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEhandslp1.doc
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Unformatted sample text from the term paper:
in 2009 it is relatively weak, there has been little if any consideration of the product lifecycle in the way that decisions have been made.
One product, the X5 is making a loss and has had three years of declining sales and declining returns with the firm maintaining its investment.
One the X6 has suffered a significant fall in market share, and while the X6 remains profitable; the actual level of profit is weak
as the sales have fallen for the last two years the firm is maintaining the same level of investment and support despite this decline.
The new product, the X7 does see an increase in the level of sales, however, the increase is not making up for the lost sales, and the increase
although gradual, market saturation remains at only 13% by the end of 2008, indicating that there is likely to have been a high level of unrealised potential. To consider the
way in which the sales may be improved the potential issues with each product and the potential alternate strategies which may have aided increased revenues and profit can be considered.
2. The X5 In 2005 the X5 has been on the market for 3 years, it is the second most profitable unit
for the organization, making a profit of $82,616,699, as such it may make sense that this is a product that requires support. However, it is also a well established product,
as such the sales may be good, but with the full development it may be argued that the time has come for a reduction in the level of reseach and
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