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Essay / Research Paper Abstract
8 pages in length. The Internet has truly transformed the manner by which business is conducted in the twenty-first century. The extent to which the online presence has provided unprecedented opportunities of economic growth for commerce is both grand and far-reaching; that organizations must understand how to cultivate a strong presence amidst this fast-growing vista of prosperity speaks to the authors' persuasive argument for virtual communities in order to secure customer loyalty and the most economic benefits possible. Bibliography lists 2 sources.
Page Count:
8 pages (~225 words per page)
File: LM1_TLCNetGain.rtf
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Unformatted sample text from the term paper:
conducted in the twenty-first century. The extent to which the online presence has provided unprecedented opportunities of economic growth for commerce is both grand and far-reaching; that organizations must
understand how to cultivate a strong presence amidst this fast-growing vista of prosperity speaks to the authors persuasive argument for virtual communities in order to secure customer loyalty and the
most economic benefits possible. II. APPLYING THEORIES In this vastly technological age, businesses small and large are no longer relegated to "brick
& mortar" status; rather, they have been given the freedom of global exposure via the Internet where no proximate limitations exist. Small business marketing, for example, is not what
it used to be; with the advent of Internet advertising that reaches far beyond the limited scope of brick-and-mortar stores, small business owners are readily able to reach across the
globe in order to sell their products. While this technological advance has proven essential for both small and large companies alike, it has also come to represent a new
wave of guerrilla marketing tactics if the overabundance of Internet retailers expects to effectively compete with one another. Concurrently, these same companies are
interested in building long-term relationships with their customers, and it has become apparent within the past decade that a customer can be just about any consumer. Hagel et al
(1997) illustrate how the disappearance of dividing factors has led marketing departments to acknowledge the consumer as more of a single entity rather than a bunch of separate elements.
In this recognition, marketing strategies have taken a decidedly unique twist with regard to how a given product relates to the potential buyer. The catchy buzzword - user-friendly -
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