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Essay / Research Paper Abstract
This 4-page paper provides some advice for a home improvement tool company on why a website is so important and what components should be on it. Bibliography lists 1 source.
Page Count:
4 pages (~225 words per page)
File: D0_MThomimweb.rtf
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Unformatted sample text from the term paper:
to try to expand the business. Home Tools uses a toll-free number to take orders and answer questions about products and general home improvement. Customers are obtained through home-improvement magazine
advertisements. The owner is interested in using the Internet to find new customers, reduce cost per sale and improve service quality. The company has a good start - it
already has a database listing several thousand tools and the tasks for which they are commonly used. The first question the owner needs to address is what would be the
best e-commerce, or Internet, business model for Home Tools. Though Internet business models come a lot of varieties, they boil down to two types: Pure play and clicks and bricks
(or clicks-and-mortar) (Afuah and Tucci, 2001). A pure play model is about as pure as it gets - in other words, there is no bricks-and-mortar involved with this model (Afuah
and Tucci, 2001). As a result, the company can execute a model that doesnt rely on an existing premises (Afuah and Tucci, 2001). Amazon is considered the poster child for
pure play, as it was conceived without any type of bricks-and-mortar backup. But given that Home Tools already has a store open, the clicks-and-mortar model would be best for it.
Clicks-and-mortar models are used when there is already a bricks-and-mortar situation in place (Afuah and Tucci, 2001). Beyond this, the Home Tools model would be that of a merchant model
- in other words, tools are ordered when the customer places the order, then delivered, with Home Tools being the middle-man in the process. But does the Internet have any
value? Can the company benefit from a website? One could almost say in this day and age that a company that doesnt have some kind of website or Internet presence
...