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Essay / Research Paper Abstract
This 8-page paper provides an overview and competitive analysis for Home Depot Inc. Bibliography lists 4 sources.
Page Count:
8 pages (~225 words per page)
File: AS43_MThomedepan.doc
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listed below. Citation styles constantly change, and these examples may not contain the most recent updates. HOME DEPOT, HISTORY AND ANALYSIS Research Compiled
by 10/2010 Please Overview and History
The Home Depot Inc., headquartered in Atlanta, GA, is the worlds largest home-improvement chain and second-largest U.S. retailer (after Wal-Mart Stores Inc.) (Pierce, 2010). The company operates
approximately 2,200 stores in North America, Puerto Rico and China and runs an e-commerce site, homedepot.com (Pierce, 2010). The main target market is do-it-yourself customers and professional contractors to which
it sells upwards of 40,000 items such as lumber, flooring, plumbing supplies, garden products, tools, paint and appliances (Pierce, 2010). Home Depot also offers third-party installation services for plumbing, carpets,
flooring and cabinetry (Pierce, 2010). According to the companys investor relations portion on its website, the Home Depot is dedicated to offering "the
highest level of service, the broadest selection of products and the most competitive prices" to its target market (Investor Relations, 2010). Moving on, the company also supports eight core values
ranging from outstanding customer service, to building strong community relationships, to creating shareholder value (Investor Relations, 2010). THD was founded in 1978 by
Bernard Marcus and Arthur Blank, who had been fired from Handy Dan Home Improvement Centers (Pierce, 2010). The founders joined forces with Handy Dan co-worker Ronald Brill to launch a
"new and improved" home center for the do-it-yourself (DIY) target audience (Pierce, 2010). The launch involved three stores in Atlanta in 1979, with a fourth store opened in the Atlanta
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