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Essay / Research Paper Abstract
This 18 page paper examines the HMV group, looking at the strategies that have been adopted following the poor results in 2007 and considering the results of those strategies. The strengths and weaknesses of the organization are discussed and then suitable measures that could be used in a balanced scorecard are identified. The bibliography cites 15 sources.
Page Count:
18 pages (~225 words per page)
File: TS14_TEhmvstrat.rtf
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Unformatted sample text from the term paper:
1. Introduction The HMV Group has faced major changes in its core markets, changes which despite foreseeing were difficult to adapt have led to challenges and changes in the core
strategies. Today the organization has changed, but it is still operating within the same business seen when the first shop opened on Oxford Street, London, in 1921 (HMV, 2010). However,
the organization has also changed and evolved, and undertaken a great deal of related diversification. Today the organization has core operations with in retailing, with both the HMV brand, as
well as Fopp undertaking the retailing of pre-recorded music and videos, as well as other entertainment products such as games and merchandising with in retail outlets, as well as through
an online store. The company also owns the Waterstones brand, a chain of bookstores, which also expanded into retailing other related goods, such as magazines, gifts and DVDs with in
excess of 417 stores in HMV stores in 314 Waterstones bookstores (HMV, 2010). The organization is divided into four operating segments; HMV UK and Ireland, which deals with the retail
operations with in the UK and Ireland including the online store; HMV International, which deals with the retail operations internationally, including HMV Hong Kong, HMV Singapore and HMV Canada; HMV
live the life entertainment segment of the organization, and Waterstones (HMV, 2010). The company recently added to its portfolio, by the acquisition
of MAMA Group Plc, which was the companys joint venture partner in life music prior to the acquisition, and it is speculated the acquisition was undertaken as a result of
a bid made by Luxemburg company; SMS Finance, who owned a 23.4% of the company, the HMV making be in order to retain control (Bintliff, 2009). In order to assess
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