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Essay / Research Paper Abstract
This 3-page paper covers the pros and cons of Hilton Hospitality's guest reward program. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: D0_MThilthono.rtf
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Unformatted sample text from the term paper:
particular program, and similar programs, is that if a company offers its customers "freebies" and convenience, the customers will be more willing to come back for return visits. Brand loyalty
(along with price) is especially important in the highly competitive hospitality industry. 1. What are the strengths and weakness of the Hilton HHonors program from the standpoints of the
corporation, franchised hotels, guests and corporate travel departments? First it would be helpful to outline what, exactly, the Hilton HHonors program entails.
This guest reward program helps frequent visitors earn points and miles for stays at Hilton branded hotels (Hilton Hospitality Inc., 2008). The idea is that once a customer achieves a
certain point total he/she will receive a free nights stay at a Hilton branded hotel (Hilton Hospitality Inc., 2008). Also included in the reward program is 50 airline partners (Hilton
Hospitality Inc., 2008). Most hotel chains have such a program, but what makes Hiltons a little more unique is that it has
no blackout dates and it includes all properties, as long as standard rooms are available (Hilton Hospitality Inc., 2008). This is beneficial
to the customer, of course, because it means the customer can fit the hotel room to his/her trip, rather than vice versa. Many times, the free room rewards are available
during an off-season, when people are less likely to travel or stay in a hotel. Its also beneficial to a corporate travel department as, again, a corporation can receive free
rooms for making use of the Hilton brands. Another facet of the program is that points can be transferred to others -- again, this is something that not many reward
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