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Essay / Research Paper Abstract
This 5-page paper explains pricing strategies used by Hewlett-Packard. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MThppricin.doc
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Unformatted sample text from the term paper:
too high, the target audience may seek lower-cost alternatives. However, if that same product or service has a lower price, the target audience might have its suspicions.
Information technology can be difficult to price - depending on the competition as well as the innovation of the technology, pricing strategies can vary. Apple
Inc., for example, can get away with premium pricing for its products (such as $500 when the new iPhone was introduced in 2007) because its Apple Inc. and its products
are considered premium products and innovative products. However companies such as Hewlett-Packard or competitors IBM, Dell or Cisco, may not be able to get away with higher prices, because these
companies are offering similar products (PC computers, for example, versus Macintosh computers, which is what Apple offers). Furthermore, HP could potentially offer its own tablet product at a considerable discount
to Apples iPad as a pricing strategy. In this paper, well examine pricing strategies and tactics HP uses in an attempt to
sell its products and services. Hewlett-Packard Pricing Strategies and Tactics Before delving into this companys pricing strategies, lets first review its large
array of products and services. This Palo Alto, CA company offers a range of hardware, software and services, ranging from PCs and printers, to servers, storage devices and consultative services
(Shafer, 2010). HPs target audiences range from Fortune 500 corporations, to non-profit agencies and schools, to consumers (Shafer, 2010). For purposes of this paper, the main focus would be the
companys tangible goods - in other words, printers, servers and PCs. The companys strategy in recent years has been to offer an "all-in-one"
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