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Essay / Research Paper Abstract
This 14 page paper examines the way in which two well-known pharmaceutical companies are pursuing growth. GlaxoSmithKline has a strategy concentrating on supporting existing and developing new drugs which focuses on organic growth, whereas AstraZeneca has a strategy that focuses on the acquisition of small bioscience firms. The paper discusses the way in which the strategies may have been developed and the potential reasons for the differences in the approaches of the two companies. The bibliography cites 15 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEglaxgro.rtf
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Unformatted sample text from the term paper:
business in order to overcome influences such as product or brand life-cycle limitations, the lost customers and the need to meet the changing environment. The way in which a company
chooses to grow will depend on a number of factors based on the existing or available resources and core competencies as well as the desired direction of growth. Some companies
may want grow by entering new markets, others may be happy with the markets they operate within and simply want to increase sales of existing or new products. Different companies
in the same industry may follow very divergent growth strategies. Two companies in the pharmaceutical industry which follow different growth strategies GlaxoSmithKline (GSK) and AstraZeneca. GlaxoSmithKline is a large
company, is the result of them many mergers and acquisitions in the past. The recent and current strategy is based on internal organisation of the research and development operations. By
comparison AstraZeneca, which is also the result of murder between Astra and Zeneca, has a very different growth strategy involving the use of acquisitions; acquiring small bioscience companies. In both
cases the strategies appear to be yielding results for the companies. When determining the growth strategy that they would follow each company would have undertaken a careful analysis of the
current position of the company, and where they want to be along with the market opportunities. The first step is strategy development
is that of information gathering. These may include physical resources such as the ownership of facilities, or intangible resources, for example knowledge and expertise. This is intellectual capital, and is
a resource. In this analysis the company will also consider the resources which it feels it is able to obtain. In addition
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