Here is the synopsis of our sample research paper on Graphic Design & Mass Communication. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page research paper on graphic design and its ability to convey a message. Graphic design refers to the use of "graphic elements and text to communicate ideas or information to specific audiences" (Calnon, 2004, p.17). Basically, graphic design is a visual language that aids in conveying the meaning and context of the written word (Calnon, 2004). When this purpose is accomplished successfully, it attracts attention and adds credibility to the whatever message is being conveyed. In general, graphic design is most frequently employed to create marketing materials that are intended to be noticed by consumers; however, it also has other uses. The writer discusses various types of graphic design and research. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_khgdres.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
visual language that aids in conveying the meaning and context of the written word (Calnon, 2004). When this purpose is accomplished successfully, it attracts attention and adds credibility to the
whatever message is being conveyed. In general, graphic design is most frequently employed to create marketing materials that are intended to be noticed by consumers; however, it also has other
uses. Safety decals, signs and other public service information notices are designed to convey important information to the public in the instant it takes to notice them (Calnon, 2004). Company
logos, letterhead, and business cards are designed to convey a corporate identity quickly and effectively (Calnon, 2004). This suggests that graphic design is merely an "attractive wrapper for a
piece of information" but it is also much more than that (Calnon, 2004, p. 17). While it is important for a graphic design to be visually appealing, it must also
communicate an intended message and do so toward a specific audience. At the Columbia River Public Utility, their market research indicated that customers favoring the company as local experts, "friendly
and knowledgeable" (Calnon, 2004). Therefore, the designs for customer information pieces utilize bright colors and simple graphics to convey this impression (Calnon, 2004). When this graphic design is combined with
information that is written in a "friendly, simple tone," the result is an effective public relations product that accomplishes its task (Calnon, 2004, p. 17). As this suggests, an important
element in successful graphic design is to focus on the audience for which the information is intended. Research on this topic suggests that graphic design is a communication tool that
impacts the entire spectrum of communicative media and aids a variety of societal interests in getting messages across to intended audiences. For example, Smith (2000) points out, in regards to
...