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Essay / Research Paper Abstract
This 4 page paper looks at the challenges faced by Google when they entered the Chinese market. The paper focuses on the ethical aspects with the need to compromise the stated corporate ethics to complain with Chinese government requirements. The paper ends with a general discussion of different issues firm expanding into foreign markets may need to consider. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS65_TEgoochina.doc
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Unformatted sample text from the term paper:
socialist political regime posed a greater challenge. The challenges are particularly relevant in terms of the ethical values of the firm and the way in which these would have to
be compromised if the company wished to serve the Chinese market. A key value of Google from the beginning was the mantra "dont be evil". The basic concept of this
was the determination on the part of Google to refrain from interfering with biasing the search results with reference to commercial interests. This is why the paid for advertisements will
be seen on the right-hand side of the search results screen. When the company first started offering search services to the Chinese it was undertaken with servers located in United
States. This meant the company was not subject to Chinese legislation. However, with the high level of censorship it is unsurprising that Google became a target, when the Chinese government
effectively blocked access to the search engine. A few weeks later this block was lifted, but it was apparent that there was a significant amount of censorship taking place. Google
claims that when the block on the services listed they had not changed anything about the service, but for Chinese users there was no longer the ability to gain access
to any political sites. It appeared that the Chinese government has implemented a firewall to prevent access to sites which they did not want their population to see. Therefore, the
government was planning significant role in limiting the service that Google was offering. As the Chinese market grew became apparent that if Google wanted to compete in China they would
need to develop a presence in the country. However, this would require a compromising of the ethical values espoused by Google. If the company set up in China they would
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