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Essay / Research Paper Abstract
This 3 page paper looks at the decision by Google to compete with Microsoft and launch a new operating system. The reasons behind the decision are discussed along with an assessment of the way that the announcement was made. The bibliography cites 1 source.
Page Count:
3 pages (~225 words per page)
File: TS14_TEgoogleos.rtf
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Unformatted sample text from the term paper:
been a number of barriers put into place for growth plans in terms of selling of advertising through Yahoo, so it is logical that the company needs to find a
different way to expand if it wants to avoid regulatory attention. The decision to move into creating a PC operating system may be argued as risky, but it is
also a strategy which is based on a range of existing core competencies. Developing an operating system may be seen as undertaking a strategy of related diversification. The company has
been developing a range of different software applications for a number of years, including online services and more recently a web browser; Chrome. The development of some of the software,
including a web browser, has been present within the companys strategy for a number of years, but the organization can hold you back on its release into the commercial environment.
Now the company has a major share of the search engine industry, and established a well-known nine, there is a strong basis on which to increase business through offering will
services to the same customers; a strategy referred to by Ansoff as a product development strategy. For a product that in a strategy to be successful, attracting the same customers
to make use/purchasers of the new products the company is best served by undertaking the development of products which are related to those already offered. The initial offering of online
services, such as online with processing held at the entrance of Google into software services. With the provision of a search tool into existing Internet browsers, and is ready an
interest in the latest Internet browsers are provided. It could be argued that the development of the Internet browser itself was a defensive move, afraid that the competitor Microsoft with
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