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Essay / Research Paper Abstract
This 7 page paper looks at the case of Google and considers their organizational strategies in a number of different contexts. Answering a set of questions asked by the student the paper examines the way the mission statement reflect the strategy, the way information systems support the strategy, how business strategies support organizational strategy, sources of competitive advantage and an assessment according to D’Aventi’s Hypercompetitive Framework. The bibliography cites 5 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEgoorgstr.doc
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Unformatted sample text from the term paper:
mission statement as it is effectively defining the core operations of the firm and its ongoing strategy. Ackoff (1986) argues that it is the corporate mission statements can be completely
useless. In many cases the mission statement will ambiguous and generalised, with statements such as to provide the best, and terms such as maximise growth potential. However, in the case
of Google the strategy of the firm, which is based in differentiation by seeking to make themselves the default search engine of many internet users, which is achieved by providing
functional advantages over competitors; such as an easier to use process, better results and more options, which requires unique and valuable coding. It is noted that at Google the master
search algorithm is considered to be more valuable than the formula for Coca Cola. The ongoing innovations is also a key factor of the firms strategy, finding new ways of
doing things, to improvement them or use them in different ways, this relates to the part of the mission statement where the worlds information is not only made available though
the firms search engine, but it is also undertaken in a manner that is accessible, with accessibility being increased. Therefore it may be seen as a driver, it is only
as a result of this high level of use that Google has been able to develop the strong revenue generation for the AdWords and the AdSense programs. Question 2
- Information Systems Supporting Business Strategy The information strategy of Google, and the way it supports the business strategy can be considered from an external and an internal perspective.
From the external perspective the information systems are the core of the business, providing the search results and other services to
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