Here is the synopsis of our sample research paper on Google E-Commerce Operations and Marketing Challenges. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper is written in two parts. The first part looks at Google’s eCommerce interests, considering the scope of the business and the core elements. The second section discusses the particular challenges that Google faces in marketing itself. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEgooecomm.doc
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Unformatted sample text from the term paper:
more than 90% of the search market in some countries; 90.99% of the market in the UK for the four weeks ending 10th September 211 (The E Word, 2011). In
other areas the firm remains dominant, but faces more effective competition from Microsofts Bing. However, the web search engine is only a part of the business as Google has become
a company offering a wide range of web services. Directly related to the search engine is the advertising service. The search engine attracts users, but does not generate revenue. There
are two main programs; AdWord and AdSense. The AdWord program allows advertisers pay for their results to show up under specific key
word searches they pay based on the results produced by the key words, paying an amount based on the number of clicks that Google produces. The system allows advertisers to
change and adjust these words in real time. The costs vary, for example, when attracting advertising to a word used in a search the more popular the word, the higher
the fee generated per click, as more users would want this and bid for it. The alternative is AdSense, this is a more targeted approach, where the Google system places
advertisements on websites visited by the target market, splitting the revenue generated with the web site. The same controls and payment by results is used. Both these approaches are supported
with the provision of Google Analytics, allowing advertises information on the web searches etc, to assess results of the different aspects of their advertising campaigns, to help them maximise their
returns. In order to attract and keep business, as well as diverse into related technology areas the firm has undertaken a number
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