Sample Essay on:
"Going Global:" China as an Expansion Site

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Essay / Research Paper Abstract

A 7 page paper providing country information, market screening and rationale for exporting cosmetics to China. Chinese women are not known for being particularly interested in "makeup" as it refers to color items, eye enhancement and producing illusions, but they always have been greatly interested in skin care. As greater numbers of Chinese women gain access to increased discretionary income, many indulge in cosmetics when they do not indulge in anything else. Overall retail sales increased 12% November 2004 to November 2005; cosmetic sales increased 19.4% during the same period. Bibliography lists 8 sources.

Page Count:

7 pages (~225 words per page)

File: CC6_KSintlBizChina.rtf

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Unformatted sample text from the term paper:

The worlds most populous country has been undergoing immense change over the past two decades. China has become the focus of many of the worlds multinational organizations, and it has come to play important roles in the shift of labor in developed nations. Chinas growth resulting from international involvement began earlier and has grown rapidly, and currently it is at a place where it can continue on its own merits. China has placed greater pressure on the worlds energy supplies as it grows and continues to develop the infrastructure that only a few years ago was nonexistent in remote regions. Social and Economic Changes One of the worlds oldest cultures, China has been undergoing immense social and economic changes over the past generation. It still rigidly adheres to communist ideology, while yet adopting measures to facilitate freer economic principles. The people are benefiting, but only by default. The government set about modernizing China as soon as possible after the death of Chairman Mao in 1976. It set apart the Guangdong province in the southeast as an experimental area, cautiously inviting in Western business in 1978. In addition to its capitalist experiment, the government made households and villages responsible "in agriculture in place of the old collectivization, increased the authority of local officials and plant managers in industry, permitted a wide variety of small-scale enterprises in services and light manufacturing" (China, 2006), with the result that GDP has quadrupled since 1978. "Measured on a purchasing power parity (PPP) basis, China in 2003 stood as the second-largest economy in the world after the US, although in per capita terms the country is still poor" ...

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