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Essay / Research Paper Abstract
This 12 page paper looks at the strategies of globalization and localization, what they are, how they emerge and why they may be pursued and then looks at five international companies that are operating in France and discusses the approaches that they have adopted. The bibliography cites 12 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEglofrance.rtf
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Unformatted sample text from the term paper:
be divergent; in many cases there is the use of the same product marketed in the same way in order to satisfy the needs of all markets. There are many
examples of this, Coca-Cola is a universal drink, however, it is not the only drink sold by the firm, and there is a different products mix in the different countries
in terms of the other Coca-cola company products that are offered. There is also a different approach take by some firms when they expand internationally, rather than adopting a
uniform product range and accompanying strategy they will localize; adapting products and strategies to meet local needs, so that they are different in the various markets. The differences may be
small or large and may relate to the produce ands/or the way it is marketed as ell as the way goods are sourced and sold. When looking at how the
difference approaches are adopted it is important to consider the underlying theory and how it relates to aspects such as different cultures and the advantages and disadvantages of a globalized
or a localized approach. 2. Globalization and Localizations Strategies One of the first considerations when undertaking international business must be the way
in which any strategy is adopted internationally. For any product being sold the global environment will present many challenges due to the diversity of culture and socioeconomic conditions and the
variation in commercial paradigms already in place. The choice will begin with a consideration of the way in which the product will be developed and marketed with the choice between
a globalized strategy, or one that is localized to the local markets. If a company chooses to use a globalized strategy there
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