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Essay / Research Paper Abstract
A five page page paper which looks at the cultural differences between Thailand and the US, and the way in which these would impact on marketing and company organisation for an American firm commencing operations in Thailand.
Bibliography lists 5 sources
Page Count:
5 pages (~225 words per page)
File: JL5_JLthai.rtf
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Unformatted sample text from the term paper:
In order to consider the relevance of global
marketing strategies from the point of view of an American company in Thailand, it would be useful for the student to first look at the basic elements of global marketing
itself, and then investigate the ways in which these can be adapted with particular relevance to Thailand, bearing in mind the countrys cultural and social parameters which may affect marketing
methods. In the past decade, globalisation of trade and communication has
meant that companies which do not take advantage of international marketing tend to lose their competitive edge, and consequently it has become increasingly important for them to look outside their
existing domestic markets. However, whilst the company may continue to pursue the same basic marketing policies as they would in their countries of origin, it is necessary for them to
take into account the cultural constraints which might affect the success of their product in different countries, and adjust their strategies accordingly.
This may mean that different types of product
are marketed in different countries, or that advertising and distribution may vary, or that the way the product is designated may need to be changed (one example that the student
could use is the problems which arise when the name of the product in the companys home language has a different, and usually unfortunate, meaning in the language of another
...