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Essay / Research Paper Abstract
This 4 page paper looks at three different products; a personal computer, a washing machine and an online MBA degree and discusses whether a multi-national company should adopt a global or a multi-country strategy for each of these products. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEmulwash.rtf
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Unformatted sample text from the term paper:
countries there will be different strategy choices that can be made. One choice is whether or not to follow a global strategy or a multi country strategy. The decision to
be made will second on many factors, which will include the market conditions and the target markets of the different countries and the product lifecycle stage within that country. Looking
at some different products the strategies may be considered. The strategies for the sale of personal computers are strategies for the sale of a product that may be seen as
universally similar, they are sold across the globe and the development of underlying technology has not generally be limited to a single country, with markets across the world seeing the
same development and similar demands. There may be some differences in the market places, for example, language differences will result in some changes or adoptions, such as the need for
different keyboards and language operating systems. However, these are adaptations and are expected with any product adapting it for the different markets as and they are not fundamental to the
product. The products tends to be used the same way in each market, and the target markets may be similar, the major difference may be seen in the level of
target market that may be available within the country, due to the economic development stage (Thompson, 2007). Therefore with a very similar product being sold in all markets as
well as a target market with similar ways of using the product it may be argued that there is a case for a standardized strategy, especially as these are products
which will benefit from a global brand name. This is also a product where there are potential benefits of scale; where a company chooses to use a standardized strategy
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