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Essay / Research Paper Abstract
This 8 page paper looks at the global trends in the restaurant industry, including what type of restaurants are increasing in numbers and popularity, the type of food they are serving, consumer preferences, the influence of increased health awareness and the motivations driving eating in restaurants. The bibliography cites 9 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TErestglo.rtf
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Unformatted sample text from the term paper:
target market. To test any proposed concept there needs to be an assessment of the way in which markets are moving and the trends in restaurant and food tastes
globally. This paper will look at the global trends (2000 - 2006) on restaurant types and nutritional issues in order to asses of there is sufficient data to support
the concept of a healthy fast-food restaurant selling soups sandwiches and salads only where the customer will get the same experience wherever they eat. 2. Restaurant Types The restaurant and
food service sector is dominated by three areas; North America, Western Europe and Japan, these account for about 80% of all the money spent of prepared food, accounting for US
$1,265 billion, in a global market of US$1.581 billion (Weinberger, 2004). When compared to other industries there is a high level of fragmentation, but there are moves towards increasing
levels of consolidation. The top 15 retailers had 13.8% of the food market. Full service restaurants have always been popular and these have been increasing in areas where
there ahs been economic growth, but these are also a restaurants type with a high failure rate, as many as nine out of ten may not survive for more than
five years (Thompson, 2005). Social caters have a very small part of the market, this is also a growing segment of the market as home entertaining becomes more popular,
in some part of the world buffets are increasing in popularity, as seen in the U, but this is not a concept that has been adopted enthusiastically in all markets.
Cafes, such as Starbucks have been growing, but the largest growth segment is the quick service restaurants, were there are limited menus and there is often a fast food concept
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