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Essay / Research Paper Abstract
This 3 page paper provides an overview of global strategic planning, including the interaction with organizational design. Bibliography lists 5 sources.
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3 pages (~225 words per page)
File: MM12_PGglstp.rtf
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decline in competitiveness" (p. 47). A company must consider the global imperative or it is likely to go out of business. To be successful internationally requires a company to carefully
develop an international strategy. The goal of a companys international strategy "is to achieve and maintain a unique and valuable position both within a nation and globally" (Ball et
al, 2004). The global strategic planning process is lengthy and comprehensive. As with any strategic planning process, it must begin with the mission and vision of the company (McNamara,
2000). This process determines where a company is going over the next few to several years (McNamara, 2000). It outlines how the company is going to get there and the
plan includes a way to determine if the company was successful or not (McNamara, 2000). This is why quantifiable objectives and goals are essential to include in the strategic plan.
A strategic plan is different than a business plan (McNamara, 2000). A strategic plan is about the entire company, a business plan may focus on just one specific product, department,
program or service (McNamara, 2000). The global strategic planning process involves these steps: analyze the companys external environments, analyze the companys internal environment, define the companys business and mission, set
the corporate objectives and quantify goals, formulate strategies and make tactical plans (Ball et al, 2004). The environment has clearly become more global over the last two decades and it
will continue to do so. One major force in the global economy is China. China is a new entrant into the market and a formidable one. Its population alone makes
this country very attractive in international business. Organizational design is described as "a process for improving the probability that an organization will be successful" (Autry, 1996). Organizational design is
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