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Essay / Research Paper Abstract
4 pages. 'The Comeback of Caterpillar case under Glen Barton's strategic leadership was successfull, but his legacy may yet destroy the company in the United States, something Caterpillar has always insisted on. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: D0_jvcaterp.rtf
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Unformatted sample text from the term paper:
something Caterpillar has always insisted on. Glen Bartons grand strategy for Caterpillar has been very successful. Barton entered the picture at a time when
Caterpillars internal and external successes under Lee Morgan, George Schaefer and Don Fites had begun to flail. When Barton signed on as CEO, his task was "getting 24,000 employees to
increase a multi-billion dollar companys revenue by 50 percent within six years" (Galvin & Johnson 24). The weakness in the internal plan was
communication, according to Heather Johnson, so an internet-based Knowledge Network was established to leverage knowledge throughout the company among employees and engineers, and reaching externally to dealers and suppliers. Answers
within the 2,300 communities can be received within minutes, and the thread grows with answers from around the world. This alone resulted in a 212 percent and 738 percent return
on investment, with the greatest benefit in personal productivity and cost reductions of up to 29 percent. The network also has intangible benefits of improving customer satisfaction, strengthening dealer relationships,
and the sharing of expertise and resources among workers (Galvin & Johnson 24). The student may want to note that this is just one
small part of the upgrades made by Barton, whose focus was on the external plan of diversification and global expansion. For example, Barton diversified by entering the smaller engine market
by setting up partnership agreements with U.S. companies like Blue Bird and acquisitioning companies in European as part of the move for globalization. He took the greatest advantage of that
opportunity by getting rid of the companys biggest threat, the German Zeppelin, which Caterpillar also purchased. However, Bartons strategy is not without fault, perhaps
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