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Essay / Research Paper Abstract
This 4 page paper considers some of the generational cohorts, or life experiences, that have impacted on generation Y, and considers the influence that this has in the marketplace. The United Arab Emirates market paid particular attention. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEgencohort.rtf
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Unformatted sample text from the term paper:
due to the experiences that were undergone as a result of the time of their birth. It has been argued that there are generational cohorts that are universal across the
globe, while there are others which may be more regionally or local. However, where there are generational cohorts these are likely to impact on the way that market demand and
perceptions are viewed impacting on consumer behaviour. There are many generational cohorts that are present within the current market place, one experience that has been seen to impact on
many countries, certainly on all fully developed countries is that of the proliferation of communications technology and the way that current generations are growing up where instant communications and access
to information is taken for granted as a standard aspect of life, when this was not the case for former generations. Communication may be seen as a key aspect
to the way that both business lives and social lives are organized. Looking at the United Arab Emirates there has been a communications network for several generations. In 1999 there
was a tele-density of 38.9% (International Trade Administration, 2000), and by 2003 there were 1,135,800 (main) land lines in use (CIA, 2004). By 2008 there were 1.508 main line connections
in use, but the proliferation has been hindered in many areas as a result of the topography of the area (CIA, 2010). This has been increasing but as a relatively
moderate rate, but the use of mobile technology has grown at a much faster rate taken up by the younger generations, there were a total number of 2,972,300 mobile telecommunications
connections in the Emirates in 2003 by 2008 this increased to 9.358 million (CIA, 2010). This impacts on the market creating a and liberating the markets are directly associated with
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