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Essay / Research Paper Abstract
A 10 page paper. GM is the largest manufacturer of cars and trucks in the world with several brands under its banner. This paper provides a brief overview of GM, its brands, subsidiaries, alliances, partnerships and market share in different regions of the world. The writer then reports one trade issue that is facing GM, the trade deficit with China and offers alternatives that could lessen the problem. Bibliography lists 8 sources.
Page Count:
10 pages (~225 words per page)
File: MM12_PGgmch.rtf
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Unformatted sample text from the term paper:
2003). General Motors Corp is the largest manufacturer of cars and trucks in the world (Bryant, 2003). Besides the brands already mentioned, General Motors includes Saab and Saturn and it
produces cars through Holden, Opel, and Vauxhall units overseas (Bryant, 2003). Oldsmobile is being discontinued in favor of focusing on other brands (Bryant, 2003). Besides motor vehicles, General Motors Corporation
operations includes Allison Transmission, Hughes Electronics (DIRECTV), and GM locomotive, which makes diesel engines and locomotives (Bryant, 2003). The corporation has significant interests in a variety of other companies including
"Isuzu Motors, Fuji Heavy Industries (Subaru), Suzuki Motor, Fiat (Alfa Romeo, Lancia), and GM Daewoo Auto & Technology" (Bryant, 2003). GMAC (General Motors Acceptance Corporation) is a subsidiary that provides
financial services and insurance products (Bryant, 2003). General Motors has a vast global presence in more than 190 countries employing approximately 350,000 people across the world (General Motors Corp.,
Facts, 2003). In 2002, the company sold 8.4 million motor vehicles, a little more than half, 4.9 million, were sold in the United States (General Motors Corp., Facts, 2003). Market
share in the United States for 2002 was 28.3 percent; worldwide market share for the same year was nearly 15 percent (General Motors Corp., Facts, 2003). According to the
Harbour Report, GM had a "4.5 percent gain in overall productivity" in 2002 (Wagoner, 2003). Further, the companys Oshawa plant in Ontario, Canada was ranked as the most productive car
assembly plant in North America (Wagoner, 2003). The company posted higher sales in numerous regions in 2002 than it has seen in years - Latin America and Africa/MidEast all gained
greater market shares (Wagoner, 2003). The same success was seen in China, Korea and the Pacific region (Wagoner, 2003). Flint reported that foreign auto manufacturers do far better
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