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Essay / Research Paper Abstract
This 7 page paper examines the web sites General Motors, Mercedes and Lexus websites and compares and contrasts the unique features and differences as well as similarities of each website. The bibliography cites 5 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEGMlexus.rtf
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Unformatted sample text from the term paper:
may be attained, it is also a medium that could result in resentment and cause problems with the agents and retailers. At the same time there is pressure form shareholders
to increase sales and the automotive industry is one where there is a high level of competition and there is an excess of supply over demand in the global industry
which has force prices and therefore profits per car down. Initially many car manufactures saw the internet as a way of marketing only, but in more recent years sales
have become more prominent. However, all companies make use of the internet in different ways. If we look at General Motors they have followed this trend of trying to facility
selling through the web site, but do not go quite that far. Initially there were no sales and the main use was
to inform customers of the vehicles that were available and act as only a single platform marketing tool; but this has changed. If we go to the US GM website
there are links to a number of areas, the shop were cars can be bought, but also supportive marketing schemes, such as the GM owners area (GM, 2005). The site
is very easy to navigate with the shop area opening a new window and the front page being used as an attention grabbing advertisement which is trying to give the
impression that the company are giving something extra away; more value that offered by competitors. The first pages is a big single screen advertisement that says "for the first
time in history everyone gets the employee discount" this screen then changes to the more permanent introduction screen which says "now you pay what we pay" and a link in
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