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Essay / Research Paper Abstract
A 10 page paper that begins with a brief description of General Motors, including its many brands. Annual sales data are reported for four years starting with 1999. Data for the month of October 2003 as compared to one year ago are provided. Market share for GM and the Japanese auto makers are reported. The essay then discusses the challenges GM faces in its domestic market and what it might do to face these challenges successfully. 1 illustration and 1 Table are included. Bibliography lists 9 sources.
Page Count:
10 pages (~225 words per page)
File: MM12_PGgmcom.rtf
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Unformatted sample text from the term paper:
Motors also produces vehicles through Opel, Holden and Vauxhall (Hoovers, 2003). General Motors Acceptance Corporation (GMAC) is a subsidiary that provides financing for GM products (Hoovers, 2003). GMs other operations
include DIRECTV (through Hughes Electronics), Allison Transmissions, which produce heavy-duty automatic transmissions, and GM Locomotive Industries, which produces diesel engines and locomotives) (Hoovers, 2003). The corporation is also heavily invested
in Fuji Heavy Industries, which is owned by Subaru, Isuzu Motors, Fiat, Suzuki Motor and Daewoo Auto & Technology (Hoovers, 2003). Annual unit sales for the last three years are
illustrated in the following graphic. Sales dipped in both 2000 and 2001 but then increased in 2002. (Source: DesRosiers Automotive Consultants Inc., 2003). The following table presents sales of
automobiles and trucks and the percentage difference for each of these years. (000) 1999 2000 2001 2002 Cars 258.3 255.3 244.0 266.9 % Change +15.5 -1.1 -4.4 +9.4 Trucks 213.9
214.4 221.2 249.6 % Change +7.2 +0.2 +3.2 +12.8 (Source: DesRosiers Automotive Consultants Inc., 2003). The most recent data reveals that General Motors sold 363,043 new cars and
trucks in October in the United States in October 2003 (General Motors, 2003). This represented a 7 percent decline compared to October 2002 (General Motors, 2003). Car sales declined by
6 percent and truck sales declined by 8 percent as compared to October 2002 sales (General Motors, 2003). This followed a very strong third quarter, which GM spokesperson suggested was
a factor in the lower performance in October (General Motors, 2003). At the same time, Hummer sales soared by 143 percent over October 2002 (General Motors, 2003). General Motors market
share in the United States was 28.6 percent in 2002 (Bobelian, 2003; Leckey, 2003). As a comparison, Fords market share was 21 percent (Bobelian, 2003). For the first three quarters
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