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Essay / Research Paper Abstract
This 7 page paper, including 5 graphs, looks at how General Electric have dealt with macro environmental between 1990 and 2000. The bibliography cites 5 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEge990.rtf
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Unformatted sample text from the term paper:
The factors that lead to success are wide and varied. However the role of being able to adjust to the external environment cannot be overstated. Whatever the internal strengths and
weaknesses or core competences, unless a company is able to adapt and develop in line with the macro environment it will not be successful. In looking at a company such
as General Electric, it is recognised that General Electric is one of the most profitable companies in the world (PR Newswire, 1999). IN looking at the development of GE between
1990 and 200 it is possible to she how the company adjusted to changes in the macro environment. In looking at this period
of time there are several factors worth noting. There was a changeable economy during this period, interest rates have changed a great deal. These are important that they determine the
mount of disposable income in any economy. Where interest rates are high there will be higher levels of repayments on any debts, this decreases money that can be pent, either
by the consumer on goods, such as those produced by GE or by GE themselves as a result of the outstanding debts. In looking at the period between 1990 and
2000 there were high rates in the 1990 - 1991 period, it is also worth noting that the pink stripe indicates a recession and this is then followed by a
period of low interest rates. Figure 1; Interest Rates in the US 1990 - 2000 (Economagic, 2002).
This impacts on the way that the company make
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