Here is the synopsis of our sample research paper on Gender Differences in Online Fashion Spending. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper looks at the difference in spending patterns seen in male and female online fashion purchases. The differences are outlined and then tested with the use of chi squared test to establish whether or not there is a significant difference. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEfashionchi.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
there are a large number of male fashion stores opening. This can also be explained; according to the stereo of women purchasing mens clothes. Market research has indicated that many
women do purchase clothes for men, often for practical reasons, but it is a trend that exists (Kotler and Keller, 2008). However, observation will indicate that many of the male
fashion stores are frequented by men, so whatever stereotypes exist men are buying fashion and spending their own money. In addition to this the mens market for fashion is increasing
at a faster rate that that of womens, in 2007 there was a 1.1% increase in market size for womens fashion, whereas there was a 4.4% increase in the means
fashion market. Despite this the mens apparel market remains smaller than the female apparel market at $57.2 billion compared to $103.1 billion (Smith, 2008). There do appear to be
differences, but these figures do not tell us if there are any significant differences on the amount that men and women spend on fashion for themselves when they go out
shopping, however it would indicate a higher spend to support the stereotype due to the larger market. The questions is whether or not there are differences and the difference patterns
seen in the market, with men buying clothes for men is associated with convenience. One way of assessing this is to assess the way that convenient fashion purchases are
made; looking at the online market for fashion which embodies the concepts of ease and convenience. In order to assess this use of online fashion purchasing can be examined.
The hypothesis is that H1 Significantly different amounts will be spent by men and women when level of expenditure for online fashion for the Fall of 2007 is examined.
...