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Essay / Research Paper Abstract
A 12 page paper discussing Gap’s present position for the purpose of determining whether Gap’s stock is a good investment at present. Investors are bemoaning Gap’s decline in stock price, but industry analysts urge patience. The company suffered a setback of much the same kind in the early 1990s, and Gap appears to be in the same type of position now. All indications are that the company will grow in the future, and with attention toward sustainability and maximization of wealth within the bounds of corporate social responsibility (CSR). After projecting three years into the future for both income statements and balance sheet, and assessing the stock through CAPM (capital asset pricing model) and DCF (discounted cash flow) methods, the recommendation is that investors purchase the stock at any time in the present environment. Bibliography lists 11 sources.
Page Count:
12 pages (~225 words per page)
File: CC6_KSmgmtGap05.rtf
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Unformatted sample text from the term paper:
been an intense but relatively simple business until several decades ago, but it has been growing in its complexity throughout the last half of the 20th century. Increasing competition
has been a primary factor for that increase in complexity, forcing all types of businesses to consistently reduce any margin of error in marketing they may have enjoyed in the
past. Gap has been through its share of negative publicity but is taking active steps to shed its image as a patron of sweatshops. Its primary difficulty recently
has been that of losing and trying to reclaim aging customers while attracting and retaining teens and younger adults. The company has repurchased
stock to help to maintain its price, and several analysts have downgraded expectations for performance in the future. All in all, Gap can claim several positive promises for the
future, but it is unlikely to realize gain from those promises in the short term. The purpose here is to assess Gaps value for the present and in the
future. Gap and Its Market Paul Pressler, president and CEO of Gap, Inc. writes, "When I decided to join Gap Inc. in the
fall of 2002, one of the first things my teenage daughter asked was, Doesnt Gap use sweatshops?" (Gap Inc. 2003 Social Responsibility Report, 2004; p. 2). This negative image
was the primary driver behind the companys decision to issue its first annual Social Responsibility Report in 2003, and it also was the driving factor behind Gaps active involvement in
inspecting and certifying the factories it uses to manufacture its products. The purpose of the report is to increase the transparency with which the company does business and to
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