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Essay / Research Paper Abstract
This 4-page paper focuses on questions about Starbucks', based on James Collins' book, "Good to Great." Some of the questions addressed include Starbucks' management style (and its one "hedgehog") and whether the stock is a good buy or not.
Page Count:
4 pages (~225 words per page)
File: D0_MTgotogr.rtf
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Unformatted sample text from the term paper:
to Great, explain how the issue of disciplined people, disciplined thought and disciplined actions apply to Starbucks. Basically, according to Collins book,
it isnt so much the hugely charismatic, larger-than-life leaders who get the results from staff, but rather, the leaders who were interested in the success of their organizations (rather than
ambitions for themselves). Almost from the start, Starbucks CEO James Schultz has had as his goal saturation of the market (to cut down on customer lines and delivery costs) and
brand recognition. His goal, in fact (which well examine more in later detail) is to have brand recognition surpassing that of Coca-Colas.
So in order to do this (in part), the belief of Starbucks is that it is the employee that makes the company. As such, Starbucks trains employees carefully in all
manner of everything (from coffee making to customer service) and rewards employees well. The feeling is that happy employees will simply add to more positive brand awareness. Better brand awareness
will mean higher name recognition. Despite some scoffing from Wall Street, incidentally, Schultz continues huge saturation of Starbucks in many markets.
Whether this is working or not remains to be seen. 2) Dunkin Donuts recently announced the launch of latte espresso products. Why do you think that Dunkin Donuts is launching
these products? Do you think that this represents a credible treat to Starbucks? Why or why not? Dunkin Donuts is obviously following
the trend of adding complementary products to its current product line. For years, the company has been known for its freshly-made donuts and excellent coffee. Now, in an attempt to
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