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Essay / Research Paper Abstract
This 3 page paper looks at the internal strengths and weaknesses of the major communications headset suppliers which supplies headsets under the Jebra brand. The paper considers the core competences and how these relate to the strengths and the challenges that the company faces. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEGNNet.rtf
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Unformatted sample text from the term paper:
and develops its core competences. The company which has now merged with Jebra has seen the GN name retained and the Jebra name to be used as a brand name.
The internal core competences the strengths, these are both tangible and intangible. The technical ability and the goods produced, such as the headsets which are market leaders. The development
in terms of the design and manufacturing processes are cost effective and the quality and competitiveness with the functionality and the reliability has lead to GN Netcom being chosen
by major companies as their suppliers. For example, recently Jebra/GN Netcom has signed a deal with Verizon to produce a range of the Verizon branded telephone headsets (Laposky, 2006).
This agreement indicates an important strategic alliance, with the licensing agreement allowing GN Netcom to enter new market segments, such as internet gaming and the Voice over Internet Protocol market
(VoIP) (Laposky, 2006). The branding of the headsets allows for increased brand recognition to support sales. The type of goods may be seen as internal strengths with the support
of the relevant patents for the developments the company has undertaken that has lead to its current leadership position in the headset market (GN Netcom, 2007). One of the main
core competitive is that of product development an innovations, with areas such as chip design and use as well as aesthetic design and features all being subject to the development
and sometimes gaining first mover advantages, but often leading to strong forms of differentiation. This intellectual capital may be seen as a very important core competence and is maintained with
the way in which the employees are treated with a number of tools and approaches associated with the human relations school of though to ensure that the employees feel valued
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