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GLOBALIZATION CHALLENGES OF TOYOTA AND HONDA

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Essay / Research Paper Abstract

This 4-page paper focuses on the challenges that Asian companies face as they go global. The companies highlighted are Toyota and Honda. Bibliography lists 3 sources.

Page Count:

4 pages (~225 words per page)

File: D0_MTasiancha.rtf

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Unformatted sample text from the term paper:

the business. Challenges can abound for MNCs in other countries. In this paper, well examine two Japanese companies, Toyota and Honda, and determine what the challenges were and how they met those challenges. One of the main challenges faced by Asian companies involved in globalization tended to involve motivation and performance of employees (Chen et al, 2001). When it comes to motivation, Asian companies tend to focus more on company loyalty and the idea of "all for one," which may not work on a global platform (Chen et al, 2001). Toyota has managed to motivate its worldwide workforce by whats dubbed "The Toyota Way" (Stewart and Raman, 2007). In this regard, the Toyota Way has two pillars: Respect for people and continuous improvement (Stewart and Raman, 2007). The "people" in the first pillar involves employees, supply partners and customers -- with "customer first" being one of the main slogans for this company (Stewart and Raman, 2007). But customers are more than the people who buy the cars -- its also work colleagues (Stewart and Raman, 2007). The belief is that if co-workers are created with the same courtesy as customers, this will ultimately lead to continuous improvement, which leads to more motivated employees, and so on (Stewart and Raman, 2007). Toyota is also a believer in cross-training, in other words, ensuring that people go through many jobs (Stewart and Raman, 2007). This is one way in which the company retains people -- this way, they dont get bored and are more motivated and excited to learn more about the jobs they do, as well as the company for which they work (Stewart and Raman, 2007). ...

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