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Essay / Research Paper Abstract
This 3-page paper outlines how the global investment banking community helps the Disney Corp. brand. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTdisgloba.rtf
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Unformatted sample text from the term paper:
in existence before Walt and Roy Disney launched their first cartoon studio in the 1920s - what Walt and Roy did was to take that commodity of cartoons, make it
better, then brand it so the rest of the world would know where to find it. According to Ariel Investments, the Disney "brand" of today is driven by four sectors:
Theme parks and resorts, studio entertainment, media networks and consumer products (which is where brainchildren such as Hannah Montana clothing are created).
The difficulty, however, is that from an investment perspective, Disney hasnt had a run of good luck. In 2007, the stock stalled (despite a five-year run encompassing double-digit earnings growth)
(Ariel Investments, 2008). Investment in the stock is at a low, mainly because investors are somewhat jittery that Disney is not a recession-proof company. When times are lean, families cut
back on vacations to Walt Disney World and Disneyland (though 2008 figures demonstrated that revenues and attendance were both up in the first quarter). (Ariel Investments, 2008). The difficulty with
the Disney brand is perception. Because its perceived as a "luxury brand" by many analysts - after all, who believes that a "High School Musical 3" t-shirt is considered a
necessity? - there investors may be tempted to regard the Disney brand as one thats terrific when the economy is booming, and one bound to suffer when the economy stalls.
The difficulty here is that skittish investors arent willing to invest their money into the company, which could curtail things like expansion.
In 2004, Oestricher with the Dow Jones Newswires pointed out that, even without the potential Comcast merger, Disney would be a "valuable entertainment company." Again, however, there were misinterpretations about
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