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Essay / Research Paper Abstract
A 4 page paper identifying and discussing GE's 14 major business units; how the company leverages core competencies between them; and making recommendations for the future. NBC's abandonment of journalistic integrity also has reflected badly on GE. GE eventually does what it needs to do, however, and if it continues that pattern then perhaps its Media & Entertainment business will become the problem of a different company. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmgmtGEbus.rtf
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Unformatted sample text from the term paper:
since Jack Welch days of choosing a few major business units and striving to maintain the first or second place in each of those businesses relative to competitors. This
was a goal during the Welch era and appears to have been maintained at least to some degree by Welchs successor. a) Describe GEs portfolio of major businesses. Does this portfolio
make sense from a value creation perspective? Why? GE maintains 14 major business areas. They are: Appliances Healthcare Aviation Lighting Consumer Electronics
Media & Entertainment Electrical Distribution Oil & Gas Energy Rail Finance - Business Security Finance - Consumer Water
With only a couple of questionable areas, this portfolio makes perfect sense for GE because it represents several industry designations and formally defined sectors of the national
economy. As such, GE is protected against downturn in one area of the economy because the company is active in other areas of the economy as well. Today,
single-family housing starts in new home construction is at its lowest point since 1981 (Seiders, 2008); clearly GEs Appliances and Lighting businesses are directly - and adversely - affected by
this slump. Angst in credit markets likely has adversely affected GEs consumer and business finance businesses, as well as its Consumer Electronics business.
In the meantime, rail transport has increased since the spike in fuel prices in 2008 that put many marginally-profitable truckers out of business, and of course healthcare is booming.
As only the first - and smallest - portion of the baby boomer generation has now entered retirement age, demand for healthcare services is expected to skyrocket over the
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