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Essay / Research Paper Abstract
This 6-page paper focuses on whether German cars or Japanese cars are better. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTgermjapa.doc
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Unformatted sample text from the term paper:
a slight edge II. Brand Perception A. Brand perception ties into country of origin 1. Japanese cars are viewed as more affordable 2. German cars are considered more prestigious; luxury cars B. Different countries
view countries differently, however 1. Thailand and the U.S. believe German luxury and Japanese efficiency and affordability 2. Iran prefers German cars to Japanese cars III. Production Values/Culture A. German automakers 1. Unionized employee
base 2. Rigid hierarchical corporate structure 3. Focus on product engineering over process engineering, product takes longer to manufacture B. Japanese automakers 1. Hierarchical corporate structure; not as strict as German one 2. Focus on
quality through manufacturing processes 3. "Lean production" means better materials management, quicker turnaround time III. Conclusion A. There is no one "better" manufacturer between Japan and German - it depends on the
demand for luxury and precision vs. efficiency and affordability B. When it comes to an ability to meet consumer needs, however, Japan has the slight edge over its German counterparts
Introduction Globalization leads to a comparison of products, not just from a domestic standpoint, but from around the world. This has especially
been true in the automobile industry. With cars of all nationalities flowing into other countries, it can be difficult to determine differences. In
the United States, for example, we have the "Big Three" auto manufacturers which, fairly or unfairly, have been maligned for poor-quality cars and accused of not knowing the consumer better.
Then we have the German and Japanese automakers. During the 1970s (at least in the United States), the Japanese car was king, with its fuel efficiency and cheaper prices. This
changed in the 1980s, when German cars, complete with luxurious interiors and outstanding design, took over the market. From the 1990s on, however, the demand has shifted in between German
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