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Essay / Research Paper Abstract
A 25 page paper proposing an expanded strategy for GE. The proposed strategy for GE is to make its Ecomagination approach to the market internal, to gain true value from designing and implementing true sustainable practice. This goal refers to achieving low or zero waste from specific processes, with the goal of extending the same benefits to entire business units and then to the entire company. This strategy will positively contribute to GE's bottom line and ensures that GE is not required in the future to divert attention from its markets and customers to rectify problems that did not need to be created. Bibliography lists 32 sources.
Page Count:
25 pages (~225 words per page)
File: CC6_KSstratPlGE.rtf
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Unformatted sample text from the term paper:
for GE is to make its Ecomagination approach to the market internal, to gain true value from designing and implementing true sustainable practice. This is a higher goal than
recycling office paper or similar "green" measures that also can be seen as "greenwashing." It refers instead to achieving low or zero waste from specific processes, with the goal
of extending the same benefits to entire business units and then to the entire company. This strategy will positively contribute to GEs bottom
line in that it is not devoting financial resources - either in buying products to waste or paying labor dealing with them - to processes and activities that do not
produce a return for the company. It also ensures that GE is not required in the future to divert attention from its markets and customers to rectify problems that
did not need to be created. Less waste and avoidance of future cleanup positively contributes to the companys bottom line and promotes it externally as a socially and environmentally
responsible organization. Proposed Strategy An example of this approach can be seen within the Milliken company. Its fabric finishing and dying plant
near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Air emission levels are far below
those allowed by EPA, and its total waste for an entire month fits in three standard desk-size trash cans. It risks no future resources for a need to clean
up environmental messes it should not have made, and it purchases no products that do not produce a return in the form of revenues. This directly serves two of
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