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Essay / Research Paper Abstract
This 5-page paper provides an overview of General Electric, its corporate culture, and CRM programs. The paper also has some suggestions on how the organization can align CRM goals with its culture. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTgecorcul.rtf
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Unformatted sample text from the term paper:
and energy generation to real estate, to light bulbs and refrigerator. The companys history stretches back more than 100 years, when Thomson-Houston Electric merged with Edison General Electric in 1892
(General Electric Company, 2009). The company expanded throughout the next century, mainly through acquisitions (General Electric Company, 2009). The diversified businesses, in
fact, is this companys strength - because it has its hands in so many pies (so to speak), if one segment loses money, another will certainly make up for it.
Another strength the company has is order backlog - in other words, the company had succeeded in increasing new orders for its key segments (General Electric Company, 2009).
Weaknesses arent too bad - mainly it involves the weak revenues in the industrial sytems segment and a weak presence in Asia (as opposed
to the United States and Europe) (General Electric Company, 2009). The company also carries a high debt burden (General Electric Company, 2009).
A good opportunity for the company is infrastructure development (and demand) on a global basis (General Electric Company, 2009). Furthermore, global exploration and production spending by oil and gas companies
is expected to continue on the rise (General Electric Company, 2009). But the one main problem involves economic slowdowns in the U.S.
and Europe, which could lead to problems for GE (as well as its competition) (General Electric Company, 2009). Needless to say, running
this company is an interesting endeavor, and requires a great deal of efficiency through careful, thought-out customer relationship management and an organizational culture that can support the changes of CRM.
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