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Essay / Research Paper Abstract
This 4 page paper looks at the reasons why Gap lost business and faced difficulties when Paul Pressler took over as CEO. The reasons behind the failures are examined and advice is given to the new CEO. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEgappres.rtf
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Unformatted sample text from the term paper:
a background at Disney his strengths lay in managing operations rather than in the less tan bilge aspects of creativity. During the period between 2002 and 2007 there were mixed
results. Pressler may be seen in a negative light in hindsight, but he did undertake some effective measures that were needed, such as cutting costs by closing under performing shops
and he did manage to rid the company of most of the $3.2 million of debt (Dell, 2007). However, it appears that it was the strength of being a numbers
man that may also have resulted in the difficulties seen during his tenure with the resulting falling sales. The fashion industry is very different from other types of business,
there is a need for creativity and an understanding of the specific nuances associated with the fashion world (Lee, 2007). There were several ways that this lack of creativity and
understanding of the fashion industry manifested during his period as CEO. When business week interviewed twelve employees several areas were identified as being problem areas including the cost cutting, the
human resource strategies and the management of the supply chain (Lee, 2007). In any operation there will often be the demand for cost cutting, but it should not be indiscriminate.
The cost cutting may be argued as taking the cuts too far and impacting on the creative and qualitative side of the business, for example there were changes in the
materials that were used. Whereas in the past there had been 100% cotton or wool cheaper material were used, such as acrylic blends (Dell, 2007). The supply chain saw changes
where the different business units were expected to use the same suppliers which meant denim jeans were all made of the same denim, whereas in the past they had used
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