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Essay / Research Paper Abstract
This 5 page paper, written in 2012, looks at the potential future trends which will impact on marketing, The paper focuses on the increasing use of social media as a marketing and a monitoring tool and other technological influences such as QR codes. The bibliography cites 9 sources.
Page Count:
5 pages (~225 words per page)
File: TS65_TEmarktrends.doc
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Unformatted sample text from the term paper:
for marketing. Over the years marketing has changed a great deal, it is an essential part of marketing, due to the nature of the profession; for marketing to be successful
it has to be able to catch the attention and appeal to the target audience/market. There is a great deal of speculation in the marketing media about future trends;
the majority focuses on technology and the use of technology, either directly marketing through technology or the way it may be used to support marketing functions. Aquino (2012) identifies five
trends; mobile communications, the use of social media such as Facebook and Twitter, as both a tool to monitor consumer attitudes and responses as well as a marketing tool, the
use of QR codes to facilitates easy access to information by target markets and increased use of online video. Notably, these different trends re not independent of each other; they
may be seen as a convergence of the influence of technology. The potential of social media and forecasts for its increase importance in marketing is also seen in other texts,
where it is advocated as a way of connecting with consumers and gathering competitive intelligence (Tantak and Chavan, 2012). The potential of the internet and both eComerce and mCommerce
approaches to marketing is not a new idea, this has been predicted as increasing in prominence for many years (Chaffey, 2007). The trend coincides with the technology that is used,
so with the increased penetration rates of smart phones creating technology which is more accessible and gradually becoming a social normal the penetration rate of smart phones is increasing, with
a rate of approximately 42% in the US and similar rates in Europe (Ponting, 2012). The increased importance of this media is seen with the interment traffic statistics, with 8.2%
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