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Essay / Research Paper Abstract
An 11 page paper discussing Frito Lay’s financial position. No $27 billion company is going to fold because it underperforms its industry for a time, but Pepsico needs to analyze its positions in its various industries to determine the origin of the drain on the overall parent company. Many companies have coasted on the success of one division while all the others were stagnating or worse, providing solid examples of the lack of wisdom in allowing such a situation to continue. The company’s overall sales are up and its stock price is stable. Now is a good time to realign debt structure and increase efficiency in order to increase profitability. Bibliography lists 6 sources.
Page Count:
11 pages (~225 words per page)
File: CC6_KSfritoLayfin.rtf
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Unformatted sample text from the term paper:
Pepsicos Frito-Lay division as "the companys crown jewel. Frito-Lay dominates the U.S. salty-snack market, with a market share of 54%. Its nearest competitors, Bordens Wise brand and Procter & Gamble,
each have only 4%" (Chakravarty, 1997; p. 213). The only other "real" competition the company had was Anheuser-Buschs Eagle Snacks until 1996. Then, Anheuser-Busch sold its brand name
to Proctor and Gamble while selling its production facilities to Frito Lay. Pepsico does not report Frito Lays financial information separately, but bundled
in with all of Pepsicos other businesses. For that reason, analysis of Frito Lays financial position must begin with assessment of Pepsicos position in its industries. Analysis of
the economic, legal and political environments in which Frito Lay operates can add further insight. The Economic Environment After the longest period
of economic expansion known in modern times, the US economy is experiencing a decline that some are saying is a recession. Others are not as quick to use the
dreaded "R" word, and point to strong performance in several sectors. The pre-attack fallout of the technology sector, particularly in high-tech, Internet-related companies,
set investors on their collective ear. Few expected such a correction in market value of these companies, and the losses incurred in returns has been more than only disheartening
for organizations and investors alike. Historical Basis That there should be a correction in the market and a slowdown in the economy
should not come as a surprise to any, but the fact always is surprising when it does finally appear. Some economists were even being so daring as to pronounce
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