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Essay / Research Paper Abstract
A 4 page paper discussing Harvard Case 9-293-135: Friendly Cards, Inc. Friendly Cards has been on a buying spree for several years in an apparent attempt to bypass at least some of the effort of organic growth on the basis of a sound product and solid management. Ms. Beaumont has no data on the company's true market but directs the company on the basis of what she feels about its customers. There are several choices in the path of Friendly Cards; the paper recommends that the company does not acquire another company but that it does take advantage of the other opportunities before it. Bibliography lists 1 source.
Page Count:
4 pages (~225 words per page)
File: CC6_KSfinFrndCrds.rtf
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Unformatted sample text from the term paper:
on a buying spree for several years in an apparent attempt to bypass at least some of the effort of organic growth on the basis of a sound product and
solid management. Ms. Beaumont has no data on the companys true market but directs the company on the basis of what she feels about its customers. There are
several choices in the path of Friendly Cards; the paper recommends that the company does not acquire another company but that it does take advantage of the other opportunities before
it. 1. Should Friendly Cards purchase the envelop machine? If so, how should they do it? Not only is the projected cash
flow expected to be positive, the company can save more than $2.8 million over 8 years, as shown in Table 1. The purchase price and the cost of operation
and warehousing for a year is only slightly more than the $1.5 million that the company would have required for one years supply of envelopes. It can acquire the
machine and begin operations with what it otherwise would have spent for envelopes. 2. Should Friendly Cards acquire Creative Designs? Ms. Beaumont appears
to be more interested in Creative Designs additional debt capacity than in the benefit it can provide for the long-term good of Friendly Cards. It might be able to
appeal to a younger market than does Friendly Cards, but only until Ms. Beaumont applies "belief" to product design as she has at Friendly Cards. Rather than undertaking specific
market research, Ms. Beaumont chooses to focus on products that appeal only to older purchasers without giving proper attention to younger potential customers. If she acquires Creative Designs and
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