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Essay / Research Paper Abstract
This 10 page paper discuses franchises, in general, and the relationship between the franchisor and franchisee, in particular. It is predicted that within just a few years, at least half of all retail revenue will be derived from franchises. A number of examples are provided from different industries, including the lodging, restaurant and health care industries. As one analyst said, the two parties come from two different perspectives. There is bound to be some animosity between them. Bibliography lists 7 sources.
Page Count:
10 pages (~225 words per page)
File: MM12_PGfranch.wps
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