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Essay / Research Paper Abstract
This 6 page paper is an analysis of some of the operating strategies and characteristics of Southwest Airlines, which is #310 on the Fortune 500 list. Bibliography lists 8 sources
Page Count:
6 pages (~225 words per page)
File: D0_HV500SWA.rtf
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Unformatted sample text from the term paper:
list, and were chosen as the subject of the paper because they have low employee turnover, are considered a great place to work, and are consistently voted Best Airline by
their passengers, a rarity today when most people have nothing good to say about air travel. Approach to Management Leadership / influencing employees: Southwest Airlines was founded in Dallas
in Rollin King and Herb Kelleher, a now-legendary CEO. (Unfortunately, it appears that the story of him handing out beverages on an Easter Sunday flight dressed in a bunny
suit is apocryphal.) They started with three airplanes and a simple idea: "If you get your passengers to their destinations when they want to get there, on time,
at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline" (We werent just airborne yesterday, 2004). Southwest identified its
mission from the first, and has stuck to it. It flies point-to-point (not hub-to-hub), mostly short or medium-haul flights, and uses the same airplane (737) on all of its
routes. It determined from the first what kind of service it would offer and what kind of equipment it would use, and its never varied from that. Its
consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When other airlines went bankrupt, Southwest managed
to get through the downturn caused by the terrorist attack without downsizing, cutting back on its flights, underfunding its pension scheme or laying off a single employee (Kelleher, Parker and
Barrett, 2002). They were able to do this because the airline engages in astute planning and organizing, and particularly controlling its assets. Southwests leadership philosophy for decades has been:
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